Business development and strategic marketing for professional services firms

Start | About me | Diversity | Deutsch

Degree in business law, MBA, business developer, marketing strategist, diversity enthusiast, speaks and writes

Marketing is like sports. You know you should be doing it on a regular basis. But most people only do it when it’s too late.”

Said a wise person once.

My marketing and BD expertise includes

Business development

Business, marketing and BD planning | Client, market and competitor analysis | Opportunity tracking | Pitch tools and processes  |  Proposal writing | Experience capture processes (references, credentials)  | Directory submission processes (JUVE, Chambers, Legal500), etc.

Client relationship management

Structuring and implementing client programs | Structuring and managing client plans | Designing and maintaining client scorecards | Defining and monitoring added value services | Designing and implementing client listening programs | Conducting and analyzing client interviews, etc.

Marketing and PR

Designing integrated (international) marketing campaigns | Drafting concepts for client events and conferences | Evaluating external and sponsored events | Providing concepts for thought leadership and content marketing, etc.

PR planning  |  PR training for timekeepers  |  Social media training (esp. LinkedIn and Twitter)  |  Advising on topic definition and shaping topics for brokering  |  Writing media teasers  |  Writing and translating (DE/EN) media releases  |  Optimising media and marketing texts, etc.

Professionalizing the marketing and BD function

Structuring a marketing and BD function | Training and coaching marketing and BD employees | Onboarding newcomers to marketing and BD | Trainings (e.g. law firm economics, professional services marketing) | Coaching on international collaboration, etc.

David was a key member of my business development team at Freshfields in Germany – with tremendous impact. Successful business development in law firms requires intellect, creativity, initiative, persistence and personality; all of these David brings to the table. David makes things happen.

Axel Koelsch, Chief Operating Officer, Stephenson Harwood LLP

To new horizons.

Start | About me | Diversity | Deutsch



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