Degree in business law, MBA, business developer, marketing strategist, diversity enthusiast, speaks and writes
“Marketing is like sports. You know you should be doing it on a regular basis. But most people only do it when it’s too late.”Said a wise person once.
My marketing and BD expertise includes
Business, marketing and BD planning | Client, market and competitor analysis | Opportunity tracking | Pitch tools and processes | Proposal writing | Experience capture processes (references, credentials) | Directory submission processes (JUVE, Chambers, Legal500), etc.
Client relationship management
Structuring and implementing client programs | Structuring and managing client plans | Designing and maintaining client scorecards | Defining and monitoring added value services | Designing and implementing client listening programs | Conducting and analyzing client interviews, etc.
Marketing and PR
Designing integrated (international) marketing campaigns | Drafting concepts for client events and conferences | Evaluating external and sponsored events | Providing concepts for thought leadership and content marketing, etc.
PR planning | PR training for timekeepers | Social media training (esp. LinkedIn and Twitter) | Advising on topic definition and shaping topics for brokering | Writing media teasers | Writing and translating (DE/EN) media releases | Optimising media and marketing texts, etc.
Professionalizing the marketing and BD function
Structuring a marketing and BD function | Training and coaching marketing and BD employees | Onboarding newcomers to marketing and BD | Trainings (e.g. law firm economics, professional services marketing) | Coaching on international collaboration, etc.
“David was a key member of my business development team at Freshfields in Germany – with tremendous impact. Successful business development in law firms requires intellect, creativity, initiative, persistence and personality; all of these David brings to the table. David makes things happen.“
Axel Koelsch, Chief Operating Officer, Stephenson Harwood LLP
To new horizons.
legal Imprint and Data Privacy