Business development and strategic marketing for professional services and business law firms

Start | About me | Diversity | News | Deutsch

Degree in business law, MBA, business developer, marketing strategist, diversity enthusiast, consultant, coach, speaks and writes

Marketing is like sports. You know you should be doing it on a regular basis. But most people only do it when it’s too late.”

Said a wise person once.

How I can help

As a business development consultant I can support you on the structuring and execution of complex projects as well as on a daily basis, working as your outsourced BD expert, supporting practice and sector groups or client relationship programmes.

Whether you need short or medium-term support on an interim basis or long-term support, strategic advice or hands-on doing, please don’t hesitate to speak to me if you need my strategic and managerial experience, my creativity or just my pair of hands.

My marketing and BD services include

Business development

Business, marketing and BD planning | Client, market and competitor analysis | Opportunity tracking | Pitch tools and processes  |  Proposal writing | Experience capture processes (references, credentials)  | Directory submission processes (JUVE, Chambers, Legal500), etc.

Client relationship management

Structuring and implementing client programs | Structuring and managing client plans | Designing and maintaining client scorecards | Defining and monitoring added value services | Designing and implementing client listening programs | Conducting and analyzing client interviews, etc.

Marketing and PR

Designing integrated (international) marketing campaigns | Drafting concepts for client events and conferences | Evaluating external and sponsored events | Providing concepts for thought leadership and content marketing, etc.

PR planning  |  PR training for timekeepers  |  Social media training (esp. LinkedIn and Twitter)  |  Advising on topic definition and shaping topics for brokering  |  Writing media teasers  |  Writing and translating (DE/EN) media releases  |  Optimising media and marketing texts, etc.

Professionalizing the marketing and BD function

Structuring a marketing and BD function | Training and coaching marketing and BD employees | Onboarding newcomers to marketing and BD | Trainings (e.g. law firm economics, professional services marketing) | Coaching on international collaboration, etc.


David was a key member of my business development team at Freshfields in Germany – with tremendous impact. Successful business development in law firms requires intellect, creativity, initiative, persistence and personality; all of these David brings to the table. David makes things happen.

Axel Koelsch, Chief Operating Officer, Stephenson Harwood LLP


Let’s explore new horizons.

Start | About me | Diversity | News | Deutsch

talk/text +49 173 3233968

mail david@scholz-bdd.com

network linkedin.com/in/davidnscholz

legal Impressum und Datenschutz